It’s a fast-paced world, right? Business is done 24/7, 365 days a year, to meet consumer demand. And failing to keep pace can see companies being swallowed up by their competitors. Because businesses are always open, marketing needs to keep up the pace, too. Thankfully, progress in technology has provided tools to help streamline activities, boost efficiency, and stay ahead of the game.
Digital optimization is about using digital technology to improve the ways in which things are done. In marketing, effective digital optimization helps ensure the right markets are targeted, at the right time, and in the right way. Get it right, and you’ll enhance the success of your campaigns, as well as the efficiency of your whole marketing strategy.
By the end of this course, you’ll be able to:
• Explain the processes, and scope, of digital optimization
• Recall the benefits of digital optimization and multichannel marketing
• Identify opportunities for digital optimization in your processes
• Develop a digital optimization strategy to improve your marketing operations
Why take this course?
For leaders or marketing executives, understanding digital optimization, and identifying where and how to use it, is vital. This course explains what digital optimization is, and lays out its business benefits. By using the processes and methods in this course, you’ll be able to utilize digital optimization to streamline your marketing strategy.
10 mins | SCORM | Development Plan