Technology continually brings us new ways to communicate, so using emails for marketing might sound like yesterday’s news. But recent studies show that email marketing is now more effective than ever! In fact, when it’s done correctly, it’s the most effective marketing channel. On average, every $1 spent on email marketing gets a $51 return. So it’s worth the investment.
Effective email marketing helps businesses connect with their customers, develop strong client relationships, convert prospects, and turn one-time purchasers into regular buyers. And the best thing about email marketing is that the whole process can be automated.
By the end of this course, you’ll be able to:
• Recognize the benefits of email marketing
• Produce an effective email marketing strategy
• Design and test email marketing campaigns
• Create targeted and effective email marketing using automation software and analytics
Why take this course?
To successfully market your brand, you need to have every base covered. If you work in marketing at any level, then this course can help. It will investigate the benefits of marketing by email, as well as useful approaches, and tools, to help enhance your email marketing. And by using the tips in this course, you’ll be able to create an effective email marketing strategy that suits the business’s needs.
10 mins | SCORM | Development Plan
