In marketing, the ultimate goal is to influence consumers. Whether it’s building brand identity, selling products or services, or introducing new concepts or trends, marketing is all about influencing your targets. Successful marketing connects consumers with brands by presenting something that’s attractive to them. One of the most effective ways to do that, is through influencer and affiliate marketing.
Affiliate marketing gives a brand a personality, and, importantly, a face. Using influencers can take that to the next level, because it gives the brand a recognizable face. While using global celebrities to market brands isn’t a new idea, the social media boom has created a new type of celebrities with huge followings and the power to influence consumers.
By the end of this course, you’ll be able to:
• Recognize the benefits of influencer and affiliate marketing
• Identify influencers that match your brand
• Create an effective influencer/affiliate marketing plan
Why take this course?
As a senior leader, marketing executive, or marketing manager, you know what you want your brand to say. This course will explore the business benefits of using
10 mins | SCORM | Development Plan