Planning Campaigns

If you were asked to think of a great marketing campaign, you’d probably be able to recall some classic, big-brand TV advertising campaigns. Whether they were funny, emotive, or just plain creative, they helped their target audience connect with the brand.

Clever advertising is just the end product, though. Behind it sits a crucial element: campaign planning. In most organizations, marketing campaigns are not only vital for customer and sales growth, they also play an important role in building brand awareness. And, to ensure any marketing campaign hits the mark, effective and solid plans are essential.

By the end of this course, you’ll be able to:

• Define the 8 main types of campaign planning
• Identify the stages of an effective campaign plan
• Describe the benefits of documenting campaign planning
• Develop a successful campaign plan

Why take this course?

Whether you’re new to marketing, or a seasoned executive or leader wanting to refresh, this course can help. It will explain the benefits of having solid campaign plans and what an effective plan needs to include. And, by examining some tried-and-tested techniques, it will help you plan your future campaigns.

15 mins | SCORM | Development Plan

Category: Marketing Skills Applied